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An iconic, delicate skin inspired by the local. A landmark.


Creating a distinctively unique interface between the old and the new, the design frames its heritage façade and iconic signage with one singular architectural language; this unifies the site and retains the iconic Rosella Building as the hero.

Redefining Melbourne's architectural landscape

The building form has been compressed on the lower levels, creating a ‘neck’ behind the existing facade and allowing it to breathe, thus drawing attention to the heritage signage.

Modern sensibility


By defining the building’s geometry using adjustable parameters, a sophisticated multi-disciplinary model can be established and iterated to deliver an optimised design.


Crafting Richmond’s urban tapestry by designing an iconic, delicate skin that draws from the industrial framing of local Melbourne buildings, becoming a landmark within the greater Richmond area.

project details
Rosella CremorneMeriton GroupMelbourne, VIC