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Studio Story: Rothelowman celebrates opening of new Melbourne studio


Rothelowman recently hosted an opening night for its new Melbourne studio, welcoming friends and colleagues to the new space at 140 William Street.

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Design is an ever-evolving concept, and Rothelowman thrives to rethink the classic studio design format. Each Rothelowman studio is hyperlocal, with spaces reflecting the home city it resides in. The new studio spotlights all things inner-city Melbourne, with its own ‘neighbourhoods’ and ‘laneways’ that connect the studio to part of the larger urban and cultural whole. It fosters a sense of place within place, enabling the flow of traffic and ideas between employees and clients.

From the lobby with its spacious meeting area to the dichroic glass that delineates the space and changes colour when viewed from different angles throughout the day, the studio has been designed to offer its people a place to congregate and collaborate. With open spaces and calming colours, the studio is designed to engage, excite and inspire anyone who walks through its doors.

Set in a central inner-Melbourne location, there were two deciding factors behind the choice to move to 140 William. The first was pragmatism and the other, inspiration.

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The pandemic changed the way we work and highlighted how useful and motivating it is to come together in a shared space. The studio fosters the re-emerging post-COVID working lifestyle by providing a space that encourages people to come together in a refreshing environment, enabling professional creativity and lifting spirits. 140 William Street is central to our people and clients alike and offers the possibility to have the entire professional collective together on the one floor plate.


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The new studio preserves the location’s architectural history while offering a space that is modern and sophisticated. Melbourne is a city that is known for its stories and telling stories through design and architecture is a significant part of Rothelowman’s culture.

As Rothelowman Principal of National Design, Jonothan Cowle, shared, “one of the reasons 140 William Street is perfect for our new home is because this is a building that is full of stories and becomes a lens that our practice can tell new stories through.”


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One of the most fascinating high-rise towers in Australia, 140 William Street was one of the first of its kind in tackling sustainability and contemporary issues. Signifying innovation at its finest – the building was also one of the first pieces of modernism to be classified as a heritage listing. As a team of designers and creative thinkers, working from the Yuncken Freeman-designed 140 William Street is energising and inspires the team to produce high quality, aspirational work for our clients.

Above all else, it is the established team of architects and interior designers who ultimately make it such a unique space. Between them, they foster a wide range of expertise across various sectors, creating a team who delivers exceptional work for their clients.