From survival to success: The blueprint for thriving in 2025 and beyond

For the last two years, a common refrain has echoed through the industry: “Survive until 2025.” Now that 2025 is here, the fog has lifted, and the challenge is clear.

For those who have overcome the industry’s challenges, the question is no longer about survival – it’s about how to thrive.

In this opinion piece, Nigel Hobart, Managing Principal at Rothelowman, reflects on how to embrace growth and innovation in architecture.

As we approach the midyear mark, there is an opportunity to reframe the narrative from survival to embracing the potential for growth, innovation, and collaboration.

Success will hinge on three essential elements: the harmony between design and viability, the confidence to navigate planning schemes with nuance, and the courage to adopt and advance innovations from parallel sectors or different industries.

Together, these principles create a blueprint to not only survive but thrive for the remainder of the year and beyond.

Design inspires, viability delivers

In the current market, design cannot just inspire, it must also deliver.
Design inspiration should be seamlessly integrated with project feasibility, prioritising a balanced iteration between strategy and cost analysis to ensure viability and maximise project success.

We must link design to desirability, creating tangible value for clients by creating homes and spaces that people genuinely want and are willing to invest in.

Great design is no longer a luxury; it is an essential driver of differentiation. It excites buyers, creates demand, and steers projects away from a commoditised “race to the bottom.”

For clients, this sometimes involves what appears to be a courageous leap of faith, trusting that an upfront investment in design will yield a return—both in terms of financial success and market impact.

In reality, this risk is not as great as it may appear – in fact, the risks involved in not pursuing great design are far greater.

No longer is getting a permit and resolving everything else later a viable process.  It is now vital to underpin project viability from the beginning through rigorous sequencing of decisions, where buildability, materiality, and structural efficiency are prioritised early to ensure feasibility.

 

Navigating the planning landscape

To successfully navigate the complexities of planning schemes requires more than just technical compliance. It calls for confidence, collaboration, credibility, and a nuanced understanding of what creates truly great places. Planning schemes, while essential, cannot fully define what is appropriate or beneficial for every site.

In the face of high interest rates, fluctuating material costs, and labour shortages, the stakes for streamlined approvals have never been higher.

Tackling restrictive red tape and often inflexible guidelines is a necessity if the industry is to achieve the national goal of delivering 1.2 million homes over the next five years.

To overcome these barriers, we must work in partnership with planning authorities, engaging experienced teams with the credibility and track record to help guide decisions.

This approach allows authorities to consider the broader benefits of a project, even when it may not align perfectly with planning schemes.

By fostering open, professional dialogue, we can encourage pragmatic interpretations that prioritise functional, enjoyable spaces and the structural efficiency needed to see them built, all while achieving or even exceeding the macro planning objectives.

It’s widely recognised that many approved projects across Australia remain unbuilt because they are not financially viable. Planning with confidence is about embracing this interpretive approach and enabling innovative projects to move from approval to reality. This shift is essential for creating vibrant cities and ensuring a sustainable future.

Advancing cross-sector pollination and innovation 

While cross-sector pollination is not a new concept, it holds the potential to unlock innovation, allowing us to deliver design solutions that exceed market demands and elevate the lived experiences of end users. Now is the time to push this evolution even further.

This approach fosters creativity not just as an artistic endeavour but as a driver of business and product development. For example, we’ve long embraced the aspirational qualities of hotel lobbies, incorporating them into residential projects to create welcoming, elevated spaces that celebrate daily rituals.

Similarly, by integrating hospitality-driven principles into Build-to-Rent portfolios, we help many of the market leading brands foster their own interpretation of a sense of belonging and community, akin to a club membership culture.

Cross-pollination frees a creative team to explore more broadly. It encourages solutions that bridge disciplines—like finding common ground between purpose-built student accommodation and seniors living, where shared resident values inspire innovation.

For developers, this means staying ahead of the curve and delivering projects that stand out in both functionality and desirability.

Looking outward, embracing lessons from other sectors, and applying them with intention, will not only enhance design outcomes but also drive progress, innovation, and meaningful differentiation in an ever-evolving market.

The future is partnership

As our industry shifts from surviving to thriving, the key to success lies in partnership. In a market that demands efficiency and innovation, genuine collaboration across the industry is more essential than ever.

Working closely with planning authorities, consultants, builders, clients, and financiers as a unified team will ensure we can overcome challenges, unlock creativity, and deliver projects that meet today’s needs and set the foundation for tomorrow.

Partnership means trust, adaptability, and shared purpose. It allows us to align expertise, learn from diverse perspectives, and navigate complexities with confidence. By embracing true collaboration, we can move beyond the fragmented approaches of the past and thrive in a connected and sustainable future—together.

This is how we go beyond survival and seize the opportunity to thrive in 2025 and beyond.

This Article was originally published in Architecture and Design