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Brisbane’s Sustainable Growth Plan Inspires Commercially Minded Density – by Jeff Brown

Brisbane’s Sustainable Growth Plan Inspires Commercially Minded Density – by Jeff Brown

Last week’s announcement by Lord Mayor Adrian Schrinner acknowledges the current challenges of providing quality housing in Brisbane and across Australia. Eliminating restrictions on building height in South Brisbane is the realisation of a long-term debate around the expansion of the CBD across the River.

Brisbane City Council’s proactive attitude to incentivise the creation of quality, higher-density inner-city housing is not a new approach but a continuation of well-established frameworks.

Increasing height does not mean reducing quality. From our experience of working collaboratively with the City, we are excited to understand more from Council on how this policy will continue to inspire sustainable and commercially minded density with design and innovation at its core.

The Lord Mayor’s comments on build-to-rent also echo our experiences in all major cities across Australia. Although a relatively new phenomenon to our city, the delivery of housing via this model has existed in other parts of the world for many decades. @Rothelowman is involved in several projects across Brisbane – as well as Sydney, Melbourne, and Perth – which have educated us on the potential of the typology and its advantages in delivering quality long-term outcomes for people and cities.

Fundamentally, the new policies will undoubtedly empower design by focusing on sustainability, community, longevity, and liveability. We believe this will continue Council’s desire to create the most “liveable” city in the world.

Together with fellow Queensland Principal Duncan Betts and the national Rothelowman team, we are looking forward to continuing our role in the evolution of Brisbane through a “generous eye for life”.


Jeff Brown is a Rothelowman Principal based out of our Brisbane Studio. He is committed to positively contributing to the evolution of Australia and Queensland’s built environment through city-shaping projects. Jeff leads design teams on major master planning and residential developments with particular skills in build-to-sell and emerging build-to-rent markets.