Hotels & Hospitality
The hotel and hospitality sector is ever-evolving as guests and visitors seek new and memorable experiences. Internal and external factors such as Covid-19, Airbnb and new technology have also reshaped the industry as they force operators and designers to continuously reimagine services and offerings. As designers and architects, we craft the spaces and the experiences. With an eye on future trends and thirty years of expertise in living, Rothelowman is at the forefront of designing hotels and hospitality venues that offer unique and meaningful customer experiences. Informed by our work in residential and commercial sectors, we craft magnetic spaces that encourage people to visit and stay.
Crafting magnetic spaces
People are drawn to magnetic spaces – places that people want to experience and to spend their time and money there. We craft these spaces through our deep understanding of a venue’s customers, location, vision and brand. This contextual response gives the design a sense of place and identity and infuses it with meaning. Customers can connect to the storytelling or memories embedded in the architecture and spaces. People are also drawn to authenticity – places that embody the energy of the local area and its people. By taking a localised approach to the design, hotel and hospitality businesses can attract both visitors and locals, increasing market opportunities and revenue. The mix of customers also amplifies the sense of place, enhancing the magnetism of spaces.
Elevating everyday life
Hotels and hospitality venues are an extension and elevation of everyday life. In hospitality, people are seeking a multi-faceted experiences with entertainment and leisure in addition to food and beverage. In hotels, the perception of luxury is being redefined – by sustainability, wellness, convenience, amenities, escapism and more, depending on the demographic and brand. While we craft hotel spaces that are informed by how people want to live, there is nuance in designing for short-term stays. We balance familiarity with moments of awe, delight and unpredictability. The plan is crafted from the inside out to prioritise the human experience and to meet the yield and construction requirements
Personalising the guest experience
Today’s hotels and hospitality venues must strike a balance between technology and human connection in order to provide a personalised guest experience. A frictionless customer journey aids operational efficiencies, yet social interaction creates a more authentic, local experiences. We integrate technology into back of house and front of house spaces to support business operations, while crafting a customer experience in which they have moments of connection and engagement for a personalised experience.
