Build to Sell
The evolution of the multi-residential market has seen an emphasis on creating an aspirational lifestyle in build-to-sell (BTS) developments. As apartment living has become a first choice for lifestyle, and build to rent has become an increasingly attractive proposition, build to sell must become more sophisticated and desirable in the competitive marketplace.
Rothelowman has a deep understanding of who buys and lives in build-to-sell developments, and how to design medium – and high-density buildings that positively impact and add value to their surroundings.
We work closely with our clients to address all aspects of risk, from town planning to marketing and construction, to ensure our projects are viable, marketable and liveable. With our proven track record of success, Rothelowman is a market leader in converting buildings designed to buildings constructed.
Maximising Viability
Having worked with nearly every major residential developer in Australia, we understand the feasibility of BTS projects and how to design a development that will realise a rewarding outcome.
Our experience and strategic relationships with regulatory bodies enables us to de-risk projects and align them with market, community and business expectations. We innovate on every project to give our clients a competitive edge and maximise viability through floor-plate efficiency.
Amplifying Marketability
We design BTS developments as places that people aspire to live; that they form an emotional connection with and are proud to call home. To foster this desirability, every project must begin with a clear understanding of the market and the context of the building.
As experts in living, our curiosity and knowledge about how people live – their lifestyle, functional needs and emotional aspirations – enables us to design specifically for a target demographic and location.
This insight, our client’s vision and the building’s context is translated into a site-specific response that gives the architecture meaning and a special and unique identity. This becomes part of its marketability. With a home that reflects their aspirations and lifestyle, owners and residents have a sense of belonging and pride.
Prioritising Liveability
One of Rothelowman’s ultimate measures of success is that people want to occupy and experience the spaces we create. We design every dwelling as a person’s home, and every building as an opportunity to create a vibrant community. With this generous eye for life, we craft liveable, desirable apartments that prioritise the human experience.
We innovate floor plans to create a layering of spaces, habitable outdoor areas and lateral views. Dwellings and shared spaces are tuned for solar access and ventilation, and interior design is seamlessly integrated into the architecture through materials and detailing. With curated amenities to enhance residents’ lifestyle and foster community, we transform residential developments into thriving vertical neighbourhoods.
Rothelowman has designed more than 2,000 build-to-sell developments over the last thirty years. Our reputation for viable, marketable and liveable projects is second to none, and has seen us immeasurably contribute to the growth and transformation of Australia’s cities and suburbs.
